Podcast Course
Mirror of Marketing: Finding Your Authentic Voice
Your clients don’t want a big-box experience; they want connection, service, and expertise
(number of) NCCAOM PDA
Goals and Objectives
- How to speak to someone's fear, without playing on their fear
- The vital importance of distilling an Essence Statement
- Learning to view money as appreciation
- Approaching marketing as invitation
- Know your target audience; know the dreams, the desires, the dread
Meet Your instructor
MB Huwe, L.Ac
Part of what drew me to Chinese medicine – and what holds me here – is its endless emphasis on thoughtfulness and presence of mind. There is nothing dull or rote about acupuncture and herbal medicine; they are both at once timeless and spontaneous.
Understanding the universal ways of life – birth, growth, sickness, wellness, aging, death – and holding that knowledge while treating the individual person is a defining characteristic of practicing this medicine.
I love working with entrepreneurs, “makers,” artists, writers, performers, restaurant owners… in short, people whose work demands something particular of them. People whose personal unfolding happens through their work.