Photo: Michael Max, Jin Hua Jie Rooftop
Search Engine Optimization (SEO) is not a product, it’s a process. And while there are indeed some technical aspects to tuning up the SEO on your website, what is more important is that you have engaging and relevant content that communicates your knowledge, expertise, generosity and gives the reader a sense of who you are.
You don’t need to be a technical genius to effectively SEO your website. But you do have to know a few simple basics, and you must be willing to put in the work of creating the content that will be a magnet for bringing new patients into your practice.
It is possible to have your website make your phone ring with people asking for an appointment. But it will take 4-6 months of attentive effort. If you’re willing to put in the work, I’ll show you how to organically get onto the first page of Google, and create content that will have the right people thinking “this is the acupuncturist for me.”
In this real time event we will discuss
- Why every page is your homepage
- Using the 80/20 principle to your favor
- Why it is not enough to get on the first page of Google, and what to do about it
- The importance of understanding who is looking for you
- How demonstrating your knowledge, generosity, and understanding of your potential patient’s pain will make your phone ring
- Crafting the plan that will put you on the front page of Google for the conditions you want to treat, and the kinds of patients you want to see
You’ll have lifetime access to the recording of this Qiological Live seminar
Live event fee $35, length 90 minutes
Sunday February 6, 2022
9am Pacific • 10am Mountain • 11am Central • 12pm Eastern
Photo: Michael Max, Taipei Street Signs
Your Instructor For This Class
Michael Max
I made the mistake of having a web designer make me a gorgeous website in 2005 using Flash. It was cool tech and made my clinic’s website look like poetry, but it was utterly unsearchable with the new search engine of the day— Google.
A friend suggested using WordPress as a way to “blog” and attract new patients. That was my introduction to the connective power of “content marketing.” And over time I learned not only how to organically get my clinic’s website onto the first page of Google in a local search, but more importantly, write connective content that would make my phone ring.
Prior to studying Chinese medicine I worked in tech as a project manager and technology translator. Meaning I could “talk tech” in everyday accessible terms. I love helping people tame their technology, and beyond that helping folks use the power of the Internet to support their practices.