There are times when having too much information can be a problem. Marketing often falls in that category. The world of marketing tactics and techniques is vast and nearly endless, with seemingly so many experts – and they all have a blog telling you exactly what to do, how convenient!

However, the reality is that a simple phrase like “I need to find some clients” can become a web of plans, to-do lists and tools that can serve only to consume your time, and keep you from doing what you started your business for in the first place.

In this presentation, we’ll walk through some key planning steps that will help you organize your efforts, learn how to select which tactics to pursue and realistic strategies for implementing marketing, even with small budgets and teams.

Key Takeaways: 

• Learn how to define your niche and identify what population you serve

• Gain a high-level understanding of the marketing landscape and how to prioritize tactics

• Understand how to build a marketing plan that’s realistic and functional