Marketing

March 21, 2023

006 The Power of Understanding Your Target Market
Michelle Grasek

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In today’s Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing.

Target market often gets a bad reputation for being a theoretical exercise without practical application. But in reality, it offers powerful insights that can make your marketing much more compelling.

She also addresses frequently asked questions that she gets from marketing students and clients, including, “What if I do this wrong?” and “What if I scare away patients by niching down and getting too specific with my marketing message?

Her goal is to help you see the positive impact that identifying your target market can have on your copywriting, and show you how to apply it in real life to make your marketing more effective.

If you still need help with your target market and putting it into practice, Michelle teaches an online course called Acupuncture Marketing School where she walks you through these concepts step by step. The ultimate goal is for you to get more patients, and the class helps you do that through creating a strong, clear brand and a marketing strategy tailored to your ideal patients.

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Michelle Grasek

Hi there, I’m Michelle! I’m the host of the Acupuncture Marketing School podcast. I’m a practicing acupuncturist and marketing strategist and I’ve been teaching marketing, both online and in-person, for 9 years. In that time, I’ve taught marketing to over 3,500 acupuncturists. It’s my mission to help you grow your business using marketing techniques that are genuine and generous.

Through my articles and online PDA courses, I aim to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. I share all of my practice-building tips at michellegrasek.com and on social media @michellegrasek.

 

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If you didn’t have much marketing education in acupuncture school, or you just don’t know where to start, this is a great choice.

You can take a look at Acupuncture Marketing School here and use the discount code QIOLOGICAL200 to save $200.

You’re welcome to email Michelle with questions- michelle@michellegrasek.com

Here’s the link for Acupuncture Marketing School, for the Shop Talk landing page: http://michellegrasek.com/acupuncture-marketing-school/

 

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February 21, 2023

002 Mastering Effective Email Marketing
Michelle Grasek

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In today’s Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, shares actionable tips to help you get better results from your email marketing. She also addresses frequently asked questions that she often gets from marketing students and clients, including, “What if I’m annoying people by sending email?” “What the heck am I supposed to write about?” and “Who has time to write a consistent email newsletter?” 

Her goal is to help you send simple emails that get more patients on your schedule. 

She’s also offering a discount code for Qiological listeners for her Year of Email Templates for Acupuncturists. If you feel like writing emails is simply not your thing, Michelle’s done it for you. This is a collection of 26+ emails she sends to her own patients, focused on pain, anxiety, and digestion, among other topics. All you have to do is copy and paste the emails, edit quickly to match your clinic, and hit send. 

You can take a look at the templates here and use the discount code QIOLOGICAL30 to save $30. Enjoy!

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About Michelle Grasek

Hi there, I’m Michelle! I’m the host of the Acupuncture Marketing School podcast. I’m a practicing acupuncturist and marketing strategist and I’ve been teaching marketing, both online and in-person, for 9 years. In that time, I’ve taught marketing to over 3,500 acupuncturists. It’s my mission to help you grow your business using marketing techniques that are genuine and generous.

Through my articles and online PDA courses, I aim to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. I share all of my practice-building tips at michellegrasek.com and on social media @michellegrasek.

 

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Links and Resources

 

 

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