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408 Peripatetic Acupuncturist • Irina Cividino

408 Peripatetic Acupuncturist • Irina Cividino

The practice of practice

May 13, 2025 | The practice of practice

Sometimes the best opportunities don’t look like opportunity—they look like risk. Like driving hours into the mountains. Like renting a stranger’s massage room and hoping someone shows up. But there’s a strange kind of capacity that comes from following a...
May 13, 2025
305 Thinking About Business Should Release Dopamine in Your Brain • Danielle Weil

305 Thinking About Business Should Release Dopamine in Your Brain • Danielle Weil

The practice of practice

May 23, 2023 | The practice of practice

You probably have an image in your mind, and a feeling that goes with having had a bad marketing experience. But do you know what good marketing feels like?  It feels like someone cares and is trying to be helpful. Effective and ethical marketing is about connective...
May 23, 2023
006 The Power of Understanding Your Target Market • Michelle Grasek

006 The Power of Understanding Your Target Market • Michelle Grasek

Marketing and Business

Mar 21, 2023 | Marketing and Business, Shop Talk

In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing. Target market often gets a bad reputation for being a theoretical exercise without practical...
Mar 21, 2023
002 Mastering Effective Email Marketing • Michelle Grasek

002 Mastering Effective Email Marketing • Michelle Grasek

Marketing and Business

Feb 21, 2023 | Marketing and Business, Shop Talk

In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, shares actionable tips to help you get better results from your email marketing. She also addresses frequently asked questions that she often gets from marketing students and...
Feb 21, 2023
281 Fun With Marketing • Michelle Grasek

281 Fun With Marketing • Michelle Grasek

The practice of practice

Dec 6, 2022 | The practice of practice

Practitioners today navigate a dynamic and ever-evolving world of marketing and communications. There are so many ideas about practice building and how to use technology when it comes to attracting the attention of potential patients, and inviting them through our...
Dec 6, 2022
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