In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing.

Target market often gets a bad reputation for being a theoretical exercise without practical application. But in reality, it offers powerful insights that can make your marketing much more compelling.

She also addresses frequently asked questions that she gets from marketing students and clients, including, “What if I do this wrong?” and “What if I scare away patients by niching down and getting too specific with my marketing message?

Her goal is to help you see the positive impact that identifying your target market can have on your copywriting, and show you how to apply it in real life to make your marketing more effective.

If you still need help with your target market and putting it into practice, Michelle teaches an online course called Acupuncture Marketing School where she walks you through these concepts step by step. The ultimate goal is for you to get more patients, and the class helps you do that through creating a strong, clear brand and a marketing strategy tailored to your ideal patients.


Michelle Grasek

Hi there, I'm Michelle! I'm the host of the Acupuncture Marketing School podcast. I'm a practicing acupuncturist and marketing strategist and I've been teaching marketing, both online and in-person, for 9 years. In that time, I've taught marketing to over 3,500 acupuncturists. It’s my mission to help you grow your business using marketing techniques that are genuine and generous.

Through my articles and online PDA courses, I aim to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. I share all of my practice-building tips at and on social media @michellegrasek.


If you didn’t have much marketing education in acupuncture school, or you just don’t know where to start, this is a great choice.

You can take a look at Acupuncture Marketing School here and use the discount code QIOLOGICAL200 to save $200.

You’re welcome to email Michelle with questions-

Here's the link for Acupuncture Marketing School, for the Shop Talk landing page: