As the winds of change sweep through the healthcare landscape, the acupuncture profession stands at a crossroads, and as is the nature of a crossroads– there is uncertainty. But as with any crisis, there is both danger and opportunity. It is an opportunity to consider where we have been as a profession and what kind of future we’d like to see for ourselves and our profession.

Perhaps it’s time to retool our approach to how our medicine fits into the landscape of modern America. Maybe it’s time to pause and examine how we have approached our education and business practices. This may be how we ensure a place for acupuncture in the ever-evolving landscape of healthcare.

In this conversation with Lisa Rohleder, we chew over the state of our profession, including an out-of-the-box approach to integrative medicine, the issue of student debt, changing our perspectives to thrive as small businesses, and how we fit into today’s economic and medical landscape.

We also weigh up on the potential withering of our organizational infrastructure and possible ways forward.

Listen into this discussion on why we may need to reimagine our education model and business approach to our practice.