138 The Essence of Our Work: A Heartfelt Inquiry Into Knowing What You Have to Offer Online • Mary Beth Huwe

With Covid-19 knocking the bottom out of our practices, there is a call from experts in the field to “get online.” Which isn’t bad advice as it does provide a channel to our patients in a time when we can't put our hands on them. But, and this is important, many of us don’t know what we would do online.

Somehow the idea of teaching acupressure leaves me completely cold. And as to helping people with their nutrition, well, most people I see don’t have much of an interest in that anyway. Add on to it, the fact that there are some things I know in theory, but from an embodied understanding I don’t have much to say.

So the question arises for me of “What in essence, and with integrity, can I share online?”

In this conversation with MB Huwe as we dig into that question. Listen in if you have questions about what can you from that genuine place in your bones bring to the online world.

In This Conversation We Discuss:

• What is below the service you provide and the tools that you use?
• The palpable difference between theory and experience
• Before we can answer the question of what, we have to answer the question of essence
• Discovering one’s essence is less a process of identifying and more a journey of revealing
• Non-action is not inaction
• Grandmas and pies
• Looking at what you do from the perspective of an impartial observer
• The importance of polarizing your offer
• What are the things in our profession that bother you?
• It’s not that there are things to do on the Internet that are wrong— but rather they might be wrong for you
• When you are following the path of heart, few doors open, because only the right ones do
• The opening and enlivening power of questions
• Revisiting the influences in writing and art that have been pivotal for you in the past

Mary Beth Huwe, L.Ac, Copywriting Wordsmith

​Part of what drew me to Chinese medicine – and what holds me here – is its endless emphasis on thoughtfulness and presence of mind. There is nothing dull or rote about acupuncture and herbal medicine; they are both at once timeless and spontaneous.

Understanding the universal ways of life – birth, growth, sickness, wellness, aging, death – and holding that knowledge while treating the individual person is a defining characteristic of practicing this medicine.

I love working with entrepreneurs, “makers,” artists, writers, performers, restaurant owners… in short, people whose work demands something particular of them. People whose personal unfolding happens to make a difference.

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Links and Resources

Mary Beth Huwe is, among other things, a writer from (and in) the Appalachian mountains of Virginia. Her unique, strategic process helps business owners discover and clearly communicate the essence of their work in the world. To connect with Mary Beth visit marybethhuwe.com

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