A Student Marketing Project

With Guest: Megan Bulloch

Episode Qi177

The great thing about being a student is that you have permission to be curious. It’s your job to push the edges. To crank open your mind and leave a vast swath of empty space in your being so as to allow your studies and experience to shape you into something you’ve imagined, but have not yet attained. 

Students are expected to push the edges, and they have permission to discover. 
This conversation with first year acupuncture student Megan Bulloch started as an email that said… I need to reach out and talk about business and marketing as part of my studies. Can I ask you a few questions?

You know how I love questions. 

Listen into this conversation about medicine, marketing and muse. 
In this conversation we discuss:
  • Michael’s thoughts on business cards 
  • That bubble like feeling above the diaphragm that lets you know you’re onto something
  • What got Megan into acupuncture school
  • Good marketing feeling like someone cares about you and is looking out for you
  • We don’t leave anything behind
  • SEO is powerful, but it’s more than just a technical fix
  • Know who you DON’T want to work with
  • What are your feelings toward authority?
  •  Holding oneself through the learning process
  •  The power of authentic conversation
  •  Be authentic, be congruent in your relationships, do stuff, don’t worry, and help people
My tip for everything is dig into your grace. Remember that the person on the table is another human, and so too is that other human who stole your parking spot. As Ram Dass said, “We’re all just walking each other home.”
Megan Bulloch, PhD

When I finished my PhD in Psychology, I told everyone that — 17 years after graduating high school — I was finally done with school. Apparently I was wrong. I am currently enrolled in a Doctorate of Science in Classical Chinese Medicine at The National University of Natural Medicine in Portland Oregon. My (previous) career as a faculty member and university administrator revolved around founding and nurturing start up Liberal arts universities in Canada and Vietnam. 
I believe deeply in individual growth and the need for people to do their own work before they help others (especially teachers and healers). Often this requires reassessing our core values and re-establishing our relationship with integrity, authenticity, and emotional honesty, which I do in my consulting work using eclectic techniques from yoga, psychology and social emotional learning. I was unaware then — but grateful now — that this work was leading me to a deep inquiry in East Asian Medicine.

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I’ve heard it said that for something to be heard — it takes someone to speak and another to listen.

Michael Max

Acupuncturist, Podcast Host
About me
I've always been more drawn to questions than answers. And the practice of medicine seems to more lively when infused with a sense of curiosity and inquiry. It's been delight and honor to be able to discuss our medicine with so many thoughtful and skilled practitioners.