An often overlooked aspect of running our own business is that it gives us a potent way of connecting with others and serving a community. Sure there are additional responsibilities that come with this kind of an opportunity. But the freedom it can give us, and the ways it will challenge us with personal growth, opens up experiences and opportunities we’d otherwise not have.

Listen into this conversation on how doing business asks each of us to develop untapped potential in ourselves, connect us with a larger community and give us the opportunity to live a life where we get to choose our own responsibilities.

In This Conversation We Discuss:

  • The issues that arise when we don’t feel like we are enough
  • It takes guts to be in business
  • Business as a way to connect
  • Lack of support amongst practitioners
  • Working through our lack of confidence
  • Small steps are important
  • Time does not equal money
  • Value is based on outcome
  • Personal rituals can helps

After an initial consultation, I will give my patients a treatment plan in writing that summarizes what we discussed, the frequency of treatments and recommended changes to diet & lifestyle or further reading. It’s on a printed form with the branding of the clinic (and contact details) that they can put on the fridge. This way, they won’t forget things and the treatment/consultation continues to remain active (on their fridge) at home.

Brigitte Linder, L.Ac 

I was born in Switzerland and explored Australia as backpacker in the 90’s. I fell in love with this place straight away. By chance, I found an acupuncturist who also ran a college and after my first session of acupuncture, I knew it’s what I wanted to learn. I was mesmerized by the whole experience. After the completion of my course in 2002, I had to return to Switzerland as I was unable to get a permanent visa to remain down under.

I persisted with my plans of migration and was successfully re-accepted into the country in 2008. Since then, my business journey in Australia has provided me with a steep learning curve and plentiful opportunities to connect, share and serve the wider community. I enjoy how I keep my finger on the pulse with my clinical practice – I couldn’t live without it. The connection to patients is powerful and provides so much insight. I use both acupuncture and classical herbal medicines to assist my patients with a variety of conditions.

More recently, I have started working with other practitioners who are after some guidance or ways to run their clinics/businesses. I love the deep and meaningful connections I establish with my colleagues. Together, we are so much stronger. I want to spend more time making our industry shine.


Links and Resources

Brigitte has book on applying the five phases in business. Read an excerpt from it, or check out her business mentoring opportunities.

Visit Brigitte's business Safflower Chinese Medicine Dispensary for herbs.


Share this podcast with your friends!