Practitioners today navigate a dynamic and ever-evolving world of marketing and communications. There are so many ideas about practice building and how to use technology when it comes to attracting the attention of potential patients, and inviting them through our clinical door, and then retaining them as patients. 

How to get your message across in an effective way to the people who are looking for someone like you can be a challenge in the chaotic noisy world of the Internet. You have to know who it is you want to serve, and then speak to them in a way that they feel heard and understood.

The goal of marketing is to reach the right people, using a language that allows them to feel seen and understood. This might sound easy, but the reality is you need to continuously recalibrate your message and approach.  

In this conversation with Michelle Grasek, we look into the increasingly nuanced layers of marketing our medical practices and prospecting for clients. We cover some gems of marketing wisdom regarding the fundamentals you should not ignore and how to craft a compelling marketing message that resonates with patients. We also discuss the best marketing mediums to explore along with the best practices to explore them.

Listen into this discussion on the marketing strategies, dos & don’ts, channels, techniques, and tactics that can help your phone to ring with patients saying “I want to schedule an appointment.”

In This Conversation We Discuss:

  • Michelle’s background in marketing: The early days of Groupon and the trade that lit a fire in her marketing approach

  • Touchpoints and other marketing fundamental practitioners should pay attention to

  • Michelle’s favorite marketing mediums

  • The potent potential of networking events and how to navigate them as an introvert or someone who dislikes visibility

  • How to put together an effective marketing message

  • Good vs. bad marketing: Is marketing a form of manipulation? What does good marketing look and feel like?

  • Inserting yourself into your marketing efforts

  • Delving into short-form user videos: TikTok and Instagram Reels

  • How to use social media to target a local audience

  • What’s a good way to use your business website?

  • Marketing practices practitioners should avoid

  • The ‘hidden gems’ of marketing

Treat what you see. I can get bogged down in diagnosis and it helps keep my mind clear and treatments simple and effective when I remember to focus on what’s happening in front of me.​​

Michelle Grasek is a practicing acupuncturist, marketing strategist and host of the Acupuncture Marketing School podcast. 

Her work has been featured on Lhasa OMS, Unified Practice, The Strength of TCM podcast, and many more. 

Through her articles and online PDA courses, Michelle helps you outline a strategy, focus on marketing that’s authentic, and get new patients every week. 

Her mission is to help you simplify your marketing and show up with confidence so you can change the world with acupuncture.

She shares all of her practice-building secrets at and on social media @michellegrasek.



Links and Resources

Visit Michelle on her website, instagram, or listen to her podcast


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