When you’re running a business, be it an acupuncture clinic, tech company, plumbing service or coaching practice there are core principles that can spell the differences between failure and success.
In this conversation with Mark Asquith we noodle on the First Principles that apply every bit as much to the software and podcast services that he has created, as they do to creating an acupuncture practice that supports your life instead of running it.
Listen into this discussion on learning on your hidden strengths, dealing with unhappy clients, identifying bad money as a way to assess the value of a project, what community looks like in the digital age, and how the Triple I principles of Important, Interesting and Integral can help you to create a practice that you’ll enjoy working within.
In This Conversation We Discuss:
- Do the basics right
- A lot of people start businesses because they love the thing they do, not the outcome that thing provides
- The customer is not always right , handling negative customer experiences and reviews
- Use what you got, play to your strengths
- Consider your hidden strengths and know what to work on
- The Triple I principle: Important, Interesting, Integral
- Never “dead-end” a customer or client. No is more helpful when it’s “No, but…”
- Don’t accept “bad” money
- Attending to the inflection points on the path of growth and development
- Beware of the lifestyle prison
- Recognizing bad money and how to avoid its lure
- Community in the digital world
Mark Asquith is a serial entrepreneur who has built several globally successful businesses since he quit his real job in 2005.
Billed as the U.K. podcast expert, Mark is CEO & co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios and is well known as an insightful, thought-provoking and actionable podcast industry keynote speaker.
He's a wildly approachable Brit, Star Wars/DC Comics geek and believes that good business starts with being good to people.