Some people dream of being influencers and social media stars. They are looking for a glamorous life in front of the camera.

Not so for the guest of today’s episode who first published a Facebook video as a way to help support her students. It was a complete shock when someone from another country wrote to tell her how they appreciated the help in learning medicine.

In this conversation with Clara Cohen we reflect on how she got started with her YouTube channel, Acupro Academy. It’s been an accidental journey that’s helped her to be of assistance to so many and given her an opportunity to discover how to use social media as a force for good.

Listen into this conversation on grit, persistence, exploration and the connective power of a virtual community.

In This Conversation We Discuss:

  • Started off looking to be supportive of students
  • You have to start somewhere, and you’ll be terrible at it, just keep going
  • The power in the question of “what can I do to help you?”
  • Being Present on Social Media, Breaking Boundaries, and Building Communities
  • Keeping at something will give you compounded results
  • The Challenge  of Chinese Translation, Understanding Basic Chinese Words
  • Publishing, Agile Development, Consistency & Grit with the Community
  • Which social media platform to use? The one you enjoy using!
  • Sharing Passion with Traditional Chinese Medicine, Genuine Authenticity

Go the extra mile with every patient, communicate clearly and they are your best advocate!

Clara Cohen

I've been practicing since 2003, teaching future practitioners since 2008 and loving every minute of the challenge, learning and growing experience

I owned a large multidisciplinary wellness centre for 10 years, as well as spoke at many conferences all over the world on the benefits Chinese medicine.

I started Acupro Academy in 2015 to provide easy to grasp TCM resources for my students and it took off like wildfire. I now support acupuncturists and students worldwide with fun social media content, continuing educations online courses, and over 300 teaching videos on my YouTube channel.



Links and Resources

Find Clara at Acupro Academy on, Youtube, and also on Instagram, TikTok, and Pinterest


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