Being in business is not just about tracking the financial health of your enterprise. It is about having a mission worth engaging, a kind of fire in the belly that fuels you through the difficult parts, and a sense for working at the edge of your capacity.
Having a business and all that goes with it, it gives you the opportunity to grow into potentials you can only dream about in the middle of a difficult night.
Our guest in this History Series conversation, Bill Egloff has been helping patients and practitioners for a long time with the products and services he’s provided over the years. He’s got a keen eye for business, regulatory details, and working with seemingly competing interests. It’s a long road from running a natural foods store to collaborating with Sloan Kettering on cancer patients.
As with the other history series pioneers, there have been some interesting forks in the road worth taking.
It takes courage to grow up and become who you really are. E.E. Cummings
Bill Egloff, Entrepreneur
The 70s for me were about food coops, natural food, self-care, macrobiotics, Jerrine and 4 young girls in Plymouth, MA. The 80s started with NESA and Chinese herbs saving Jerrine’s life. So, Crane Herb Co. was needed to offer Chinese herbal medicine for TCM practitioners. Business was about constant change and new opportunities…..and computers and technology. Of course, an online herbal medicine pharmacy was needed. So, I just did it and custom herb prescriptions could be compounded within all the FDA and USP cGMP requirements and mailed to patients. Pretty cool!
Tanya Edwards, MD at Cleveland Clinic said “let’s create a Chinese Herb Clinic together” and prove how safe Chinese Herb prescriptions can be for our patients. Done!
Dr.Jun Mao, MD at Memorial Sloan Kettering liked what we did at Cleveland Clinic and said “let’s offer Chinese Herbs for cancer patients suffering from the side-effects of chemo and radiation”. Done.
201,000 patients have bought Chinese herb prescriptions from Crane.
How can we support Chinese medicine to be offered in whole health integrative medicine hospitals and the VA, etc.? Let’s do it!
