017 Needling Joints for Stability and Mobilization • Anthony Von der Muhll

017 Needling Joints for Stability and Mobilization • Anthony Von der Muhll

In this Shoptalk, Anthony Von der Muhll will be sharing with one of his most useful go-to techniques for treating chronic musculoskeletal pain and disability: needling into joint and ligamentous tissues. 

This is an ancient technique with modern applications that is quite safe, well-tolerated, and works rapidly and effectively for long-lasting improvements in function, not just of joints but also the muscles, tendons and nerves that cross them. 

With some very basic understanding of joint anatomy, he has found it is quite simple and easy to learn, and even to teach oneself. Tune in to learn more!

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Jun 7, 2023

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015 The Surprising Effectiveness of San Cha San • Renee Klorman

015 The Surprising Effectiveness of San Cha San • Renee Klorman

In this Shop Talk we hear about a surprisingly effective use of the Tung point San Cha San, which she discovered when she treated herself for a head cold.

San Cha San is easily accessed as it’s located along the Triple Burner channel, and is reached by sliding a needle in between the fourth and fifth metacarpals. So it is a point you can readily add to your treatments.

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May 24, 2023
014 Opportunity to Make a Differience • Chloe Weber

014 Opportunity to Make a Differience • Chloe Weber

This Shop Talk is an invitation to acupuncturists to recognize the power and potential of our medicine. And committing ourselves to making a difference in the delivery of healthcare in our country, by choosing the communities we want to make a difference in, and using our imagination and heart to create new models of delivery.

Education and the use of the Internet are tools we can make better use of. We most likely will need to step out of our comfort zone, but that is where real progress becomes possible.

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May 17, 2023
O13 Basic Questions About Saam Acupuncture • Toby Daly & Ji Ling Lin

O13 Basic Questions About Saam Acupuncture • Toby Daly & Ji Ling Lin

In this short conversation Toby and Ji Ling Lin discuss some of the basics of Saam acupuncture. How it uses a combination of the yin and yang, the five phases, and the six confirmations. Additionally they touch on the way the system combines yin and yang organs in a novel way, that actually makes a lot of sense when you see the dynamic complementary relationships that are involved. 

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May 15, 2023
012 New Perspectives on Marketing • Michelle Grasek

012 New Perspectives on Marketing • Michelle Grasek

In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, shares three new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients.
If you feel resistant to putting yourself or your business out there with marketing or can’t seem to truly be consistent with your marketing, then this Shop Talk is for you.

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May 1, 2023
011 Pulse Balancing • Brenda Hood

011 Pulse Balancing • Brenda Hood

In this Shop Talk segment Brenda Hood explains how to balance the pulses using acupuncture. We need to return the pulses back to a healthy baseline so that the patient can get on with the business of their life .

In this talk she'll take you through a basic assessment where we compare the relative strength or size of the pulse to determine excess and deficiency and then use acupressure to key points to determine the effect on the pulse.

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Apr 25, 2023
010 Patient's Guide to Chinese Medicine • Toby Daly

010 Patient's Guide to Chinese Medicine • Toby Daly

In this short conversation we discuss Toby's unique patient centered approach to helping patients and potential patients understand and use East Asian medicine. In his new book he helps the layperson to understand how our medicine can help, without attempting to give them a Chinese Medicine 101 education.

He accomplishes this by emphasizing the importance of providing context and using terms that patients can understand. And discusses Chinese medicine through the avenues of clinical experience, historical context and scientific research.

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Apr 18, 2023
009 Recognizing and Treating Yin Fire in Children • Rebecca Avern

009 Recognizing and Treating Yin Fire in Children • Rebecca Avern

Many children present in the clinic with a condition that does not easily fit into our usual classification of the deficient (xu) or excess (shi) child. We see a mixed picture. There are signs and symptoms of deficiency, alongside those of Heat. Yet the Heat signs and symptoms are not reconcilable with either Full or Empty Heat. Where do we start? Should we focus on tonifying or clearing?

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Apr 11, 2023
008 Practice of Listening • Michael Max

008 Practice of Listening • Michael Max

In this Shop Talk segment we discuss the multi-sensory aspects of listening, and begin to explore the vast topic not of the “what we do” in clinic, but instead the “how we are.”

Presence and attention, being inquisitive on behalf of our patients and keeping a rein on our ego are all skills that have nothing to do with what points we choose, and everything with how we interact with those points.

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Apr 4, 2023
007 Craft of Acupuncture • Damo Mitchell

007 Craft of Acupuncture • Damo Mitchell

In today’s Shop Talk Damo Mitchell explores the Craft of Acupuncture and our relationship with the primary tool of our trade— the needle. Along with a practical understanding of Butcher Ding and the critical importance of knowing how to slide...

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Mar 28, 2023
006 The Power of Understanding Your Target Market • Michelle Grasek

006 The Power of Understanding Your Target Market • Michelle Grasek

In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing.

Target market often gets a bad reputation for being a theoretical exercise without practical application. But in reality, it offers powerful insights that can make your marketing much more compelling.

She also addresses frequently asked questions that she gets from marketing students and clients, including, “What if I do this wrong?” and “What if I scare away patients by niching down and getting too specific with my marketing message?

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Mar 21, 2023
005 Recognizing the Gui Zhi Constitution • Michael Max

005 Recognizing the Gui Zhi Constitution • Michael Max

When I was living and studying medicine in Beijing in 2003, Craig Mitchell shared with me a book he found on herbal medicine. Back at that time I was working on my Chinese and it was not very good, but reading interesting books on medicine was a way I encouraged myself to keep at the Chinese. 

When I first read Ten Key Formula Families in Chinese Medicine I thought my Chinese was perhaps getting worse, because the ideas contained in it were so different from what I'd previously been exposed to. Turns out, I was understanding it, and the perspective of Dr Huang Huang changed how I thought about and used herbs.

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Mar 14, 2023
004 Wound Healing Using Saam Acupuncture • Kristin Wisgirda

004 Wound Healing Using Saam Acupuncture • Kristin Wisgirda

In less than 2 days, a single acupuncture treatment heals a wound that 2 months of conventional treatments couldn’t help.

This case exemplifies the power of Saam, a Korean tradition of acupuncture. I hope this case will inspire more acupuncturists to study Saam and be of interest for those already practicing Saam. A deep understanding of the qualities of the 12 channels of Saam was necessary to come to the correct diagnosis, the key that along with proper treatment unlocks the amazing healing potential of the body.

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Mar 7, 2023
003 Exertion and Pulse Quality • Ross Rosen

003 Exertion and Pulse Quality • Ross Rosen

Pulse diagnosis can be scary for lots of practitioners; not everyone has been fortunate enough to spend years deep diving into the intricacies and subtleties, and often practitioners don't even spend much time checking pulse at all.  In this ShopTalk episode, I detail one of the most important assessments on the pulse, explain its significance, and detail how to do it.  And it is EASY and QUICK to perform.  If you treat pain, emotional issues like depression/anxiety/panic, or complaints like insomnia, dizziness/vertigo, or specialize in internal medicine conditions like chronic fatigue, fibromyalgia, POTS, and autoimmune disorders, you will find this assessment super valuable.

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Feb 28, 2023
002 Mastering Effective Email Marketing • Michelle Grasek

002 Mastering Effective Email Marketing • Michelle Grasek

In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, shares actionable tips to help you get better results from your email marketing. She also addresses frequently asked questions that she often gets from marketing students and clients, including, “What if I'm annoying people by sending email?” “What the heck am I supposed to write about?” and “Who has time to write a consistent email newsletter?”

Her goal is to help you send simple emails that get more patients on your schedule.

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Feb 21, 2023
001 Treating BPH with Chinese Medicine • Lisa Lapwing

001 Treating BPH with Chinese Medicine • Lisa Lapwing

In today’s Shop Talk, Lisa presents basic Biomedical and TCM information about BPH (Benign Prostatic Hyperplasia), a condition that every Acupuncturist will most likely see in their clinic at some point in their career unless you don’t treat older gentlemen.

She presents common causes, symptoms, biomed treatments, TCM differentials and a few basic points. You can use these points in your clinic tomorrow to start successfully treating this condition.

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Feb 14, 2023