The Practice of Practice
In this conversation with Danielle Weil we focus on the importance of understanding our patient’s needs, and developing the skill to be able to accurately describe their problems. We also discuss some basic copywriting frameworks that will help you both connect with your patients, and to invite them to take the next step in resolving their health concerns. Additionally we explore old school advertising and how to use AI to help with your marketing research and content creation.
Listen in for a lively discussion of marketing, copywriting and the effectiveness of mental shortcuts in decision-making and how to use them ethically to better get your message across to patients.
A successful business is founded on the principles of providing honest value. And technological advances through social media give us the possibility of connecting with people who are looking for your services. It can be an opportunity to create something that reflects who you are and to promote our medicine by facilitating learning.
In this conversation with Jimmy Yen, we dig into the intersection of running a business and leveraging social media for your practice. We discuss self-cultivation, getting our hands dirty with the business of medicine, and the need to band together as Chinese practitioners for the betterment of our medicine. Jimmy also shares his perspective on social media and some tips to make it work for you.
No matter how automated, evidence-based, standardized, or computerized medical systems become, the clinical encounter boils down to a story between a patient and the practitioner. Medicine is not just about reciting a chronology of data points. A practitioner’s role is to recognize and pull meaning from a patient’s story of illness in such a way that can guide us in being helpful.
In this conversation with Sarah Rivkin, we talk about the place of East Asian medicine in a world that leans more towards a standardized approach to medicine. We noodle on the similarities between case studies and novels, and what Sarah’s research could tell us about navigating a Western world without losing sight of what makes Chinese medicine a treasure.
In this conversation with Kristen Lambertin, we pore over the cyclical process of learning, the difficulties students face when transferring what they’ve learned in the classroom to the clinical workplace, how to improve the learning process in our profession, and some practical skills and mindsets that can help you adapt to the future. We also share opinions on how we can approach our patients and work by building on our strengths and leaning into our shortcomings.
Practitioners today navigate a dynamic and ever-evolving world of marketing and communications. There are so many ideas about practice building and how to use technology when it comes to attracting the attention of potential patients, and inviting...
In this conversation with Mike Kay, we decipher websites for acupuncturists—including where to begin, the platforms to use, useful design elements and imagery, tuning up your SEO, and perhaps most importantly—creating compelling website copy. Tech-talk aside, we also touch on clinical work, discussing topics such as the need for boundaries in practice, the importance of engagement with patients, and finding value in skepticism.
In this conversation with Bess and Kyle, we explore their journey of creating a free student-run acupuncture clinic as an avenue to mature as professionals and scratch an itch for social justice-oriented and community-based work. We touch on the existing disparities in health care and their desire to change the narrative around acupuncture, its perceived accessibility, and how it is a potent medicine for healing that invites people into their own power.
Learning is continuous, not episodic. As the Chinese say, 活到老學到老, huo dao lao, xue dao lao, learn throughout your entire life. Resilience and capacity is built through the, at times, curious harvest of our experience. Life’s lessons don't come with a syllabus. Sometimes wisdom comes from misfortune; other times, you just stumble on it. Regardless, what we learn along the way helps us along the way.
Building a successful practice is rewarding, but it's rarely a smooth ride. It's a path that takes us beyond our healing work and into the depths of business practices—from marketing to managing finances. Amid the multitude of details that go into...
Most of us typically devote our time, focus, and resources to building a successful Chinese Medicine practice. But how often do you take a step back to think about what will happen when you need to make a move, or stop practicing? We have to come...