The Practice of Practice
408 Peripatetic Acupuncturist • Irina Cividino
Sometimes the best opportunities don’t look like opportunity—they look like risk. Like driving hours into the mountains. Like renting a stranger’s massage room and hoping someone shows up. But there’s a strange kind of capacity that comes from following a hunch—especially the kind that seems to go against the grain.
In this conversation with Irina Cividino, we explore her unconventional path as a peripatetic acupuncturist serving remote towns in the Canadian Rockies. What started as a weekend experiment became a thriving circuit of clinics in communities with little to no access to acupuncture. Irina brings both practical wisdom and a spirit of quiet boldness to the work.
Listen into this discussion as we explore building a low-overhead mobile practice, using local Facebook groups for patient outreach, how geography shapes clinical presentations, and the surprising clarity that comes from being in motion.
407 Empathy, Algorithms and the Alchemy of AI • Vanessa Menendez-Covelo
Technology is evolving fast—and it’s starting to mirror us in ways that are both fascinating and a little unsettling. As AI becomes part of our daily lives, it raises an important question: how do we stay human while working with machines that mimic us?
In this conversation with Vanessa Menendez-Covelo, we explore the intersection of Chinese medicine and artificial intelligence. With a background in both fields, Vanessa shares thoughtful insights on how AI tools can support, challenge, and even reshape our work as practitioners.
This isn’t a conversation about hype—it’s about curiosity, discernment, and remembering that the real wisdom in healing still comes from the human side of the equation.
405 Mastering Your Mindset • Julie Bear Don't Walk
Sometimes what holds us back isn’t a lack of skill or knowledge, but an old story unknowingly agreed to. One that says it’s unseemly to want success, that business is at odds with healing. But what if your clinic wasn’t just a way to help people—but also a practice of alignment, agency, and even joy?
In this conversation with Julie Bear Don’t Walk, we explore how business and medicine aren’t separate pursuits but reflections of each other. A long-time practitioner and now coach, Julie brings both clinical experience and a fresh, grounded perspective on how your values, mindset, and systems can support a flourishing practice.
Listen into this discussion as we discuss financial trauma and healing, collaborative care models, the subtle art of patient retention, and how team dynamics reflect the qi of a clinic.
402 Speaking Their Language- Effective Communication Strategies with Western Medicine Colleagues • Elie Cole
There's magic in learning how to translate the mysterious into the practical—especially when it comes to bridging the world of acupuncture with the language of Western medicine. Sometimes, all it takes is a burrito and a bit of bravery to create connections that open doors.
In this conversation with Elie Cole, we explore her journey from a massage therapist to a successful acupuncturist with a thriving practice built on referrals from biomedical professionals. Elie tells the story of a chance encounter at a farmer’s market that led her to develop a “lunch and learn” strategy that turned local doctors into reliable referral partners.
Listen into this discussion as we explore the art of using biomedical language to demystify acupuncture, the subtle dance of professionalism and relatability, the unexpected marketing power of a fax machine, and how to navigate the complexities of running a wellness center.
379 The Art of Inquiry • Vance Crowe
In acupuncture school we learn the 10 questions, which will get you some information. But it’s more interrogative than rapport building, more about eliciting information than revealing meaning.
Listening with a mindset of noticing the small anomalies. Listening to understand someone from their own point of view. To be inquisitive about how the difficulties might hold unrevealed lessons, and how troubles are lessons in progress.
It’s more than having an unfettered sense of curiosity, there’s something else that goes into it.
In this conversation with Vance Crowe we explore the transformative potential of conversations that invite the stories that haven’t had an audience. Like many of us, Vance did not set out to do what he does. It found him.
347 The First Four Palaces of Alchemy • Leta Herman
Alchemy sounds like magic. It sounds like magic because it involves the transmuting of something coarse and without value to something refined and of worth. But really, there is nothing magical about it. It’s the process of finding a corner of the world you want to work on, and applying some elbow grease to make it better.
In this conversation with Leta Herman we explore the first four of the nine palaces of Alchemy. Which is to say, the nuts and bolts of working with the everyday world, because before you can work on the higher levels. You need to build your foundation and capacity by first gaining mastery with everyday life.
305 Thinking About Business Should Release Dopamine in Your Brain • Danielle Weil
In this conversation with Danielle Weil we focus on the importance of understanding our patient’s needs, and developing the skill to be able to accurately describe their problems. We also discuss some basic copywriting frameworks that will help you both connect with your patients, and to invite them to take the next step in resolving their health concerns. Additionally we explore old school advertising and how to use AI to help with your marketing research and content creation.
Listen in for a lively discussion of marketing, copywriting and the effectiveness of mental shortcuts in decision-making and how to use them ethically to better get your message across to patients.
302 The Business and Opportunity of Practice • Jimmy Yen
A successful business is founded on the principles of providing honest value. And technological advances through social media give us the possibility of connecting with people who are looking for your services. It can be an opportunity to create something that reflects who you are and to promote our medicine by facilitating learning.
In this conversation with Jimmy Yen, we dig into the intersection of running a business and leveraging social media for your practice. We discuss self-cultivation, getting our hands dirty with the business of medicine, and the need to band together as Chinese practitioners for the betterment of our medicine. Jimmy also shares his perspective on social media and some tips to make it work for you.
284 Case Studies and Storytelling a Lens into Medicine and Meaning • Sarah Rivkin
No matter how automated, evidence-based, standardized, or computerized medical systems become, the clinical encounter boils down to a story between a patient and the practitioner. Medicine is not just about reciting a chronology of data points. A practitioner’s role is to recognize and pull meaning from a patient’s story of illness in such a way that can guide us in being helpful.
In this conversation with Sarah Rivkin, we talk about the place of East Asian medicine in a world that leans more towards a standardized approach to medicine. We noodle on the similarities between case studies and novels, and what Sarah’s research could tell us about navigating a Western world without losing sight of what makes Chinese medicine a treasure.
283 The Spiral Process of Learning • Kristen Lambertin
In this conversation with Kristen Lambertin, we pore over the cyclical process of learning, the difficulties students face when transferring what they’ve learned in the classroom to the clinical workplace, how to improve the learning process in our profession, and some practical skills and mindsets that can help you adapt to the future. We also share opinions on how we can approach our patients and work by building on our strengths and leaning into our shortcomings.