Most of us typically devote our time, focus, and resources to building a successful Chinese Medicine practice. But how often do you take a step back to think about what will happen when you need to make a move, or stop practicing?

We have to come to terms with the fact that change is inevitable. It is part of the natural progression of life. But managing transition with ease, that is part art, part skill and usually a good dose of new learning. As a person in transition, you must learn to let go of what you’ve built as you move on to a new phase of life.

In this conversation with Jason Luban, we talk about how we are and who we are in practice, and how to leverage proactive thinking to anticipate what might be around the bend. He narrates his personal experience selling his practice—and how that decision unknowingly set him on a new path helping other practitioners manage the transition.

Listen into this discussion that touches on buying or passing along your practice to another practitioner and the unexplored essence that goes into considering the value of that practice.

In This Conversation We Discuss:

  • A vacation destination turned home – moving from the Bay Area to Spain
  • Embracing the inevitability of change.
  • Helping people sell their practices
  • “Imagine yourself already as successful as you want to be…and then what?”
  • Understanding the true value of your practice.
  • Dealing with burnout and a lack of ‘spaciousness.’
  • “Who are your people?”
  • Setting an intention to connect with patients.
  • “Why would you want to buy a practice? Why would you buy someone else's thing?”
  • Inheriting patients during a transition
  • Leaning on the community of like-minded individuals as a resource to navigate change.

In my practice, “It doesn’t matter if you believe it works. It either works or it doesn’t.”

In my current work selling a practice: “The value of your practice isn’t what you think it’s worth; it’s what someone is willing to pay for it.”

Jason Luban is the brother, son, grandson, great grandson, and, yes, great great grandson of medical doctors. He has been a licensed acupuncturist in the State of California, and a Diplomate of Oriental Medicine with the NCCAOM since 1996. He has worked integratively with practitioners of many other modalities, including stints at Western medical clinics and hospitals in San Francisco and Oakland. He also spent months working in Guatemala, Australia, New Zealand, and South America.

Jason has written articles and presented at conferences and seminars around the U.S. on practice management, HIPAA law, and patient communication. He also designed and developed AcuBase, the first medical office management software for acupuncturists. He sold that company in 2009; sold his practice in 2016; and now lives with his wife and crazy dog in Andalucia, Spain. To date, he has helped nearly 280 practitioners of all stripes to sell their practices through



Links and Resources

Vist Jason's website:


Subscribe To This Podcast In Your Favourite Player

Share this podcast with your friends!