292 Rethinking Acupuncture Education • Lisa Rohleder
Business & Practice Management As the winds of change sweep through the healthcare landscape, the acupuncture profession stands at a crossroads, and as is the nature of a crossroads– there is uncertainty. But as with any crisis, there is both danger and opportunity. It is an opportunity to...
281 Fun With Marketing • Michelle Grasek
Business & Practice Management Practitioners today navigate a dynamic and ever-evolving world of marketing and communications. There are so many ideas about practice building and how to use technology when it comes to attracting the attention of potential patients, and inviting them through our...
254 What Acupuncturists Need to Know About Websites • Mike Kay
Business & Practice Management The ability to communicate is one of life’s most valuable skills. It’s at the core of our human experience, and it fuels the connections that add so much to our lives and businesses. As such, especially for business, it’s essential to hone how and...
248 Starting a Free Clinic • Bess Randles & Kyle Yoshioka
Acupuncture The most powerful lessons come not from a school curriculum, but from life. Our world is full of both problems and opportunities. There is what we struggle against, and what we stand for. And the unfolding dance of yin/yang reminds us that everything has aspects of...