If you think that the experience a computer guy around building his business has nothing to do with those of an acupuncturist’s, think again.

Those of us that run a small service business, be it banging out CSS code or twirling needles, have a lot more in common that you might see on first glance.

I first met Neil almost ten years ago when I blew up my clinic’s website.

Over the years as we’ve gotten to know each other it became obvious that we often faced the same exact issues when it came to marketing, promotion and client relationships.

Sometimes it is helpful to get a little distance from our usual struggles and hear how someone in a seemingly unrelated field solves the business problems that we face on a regular basis.