018 Business as Cultivation • Michael Max
Marketing and Business In this episode of Shop Talk we’re exploring cultivation as it relates to the business of acupuncture. As practitioners, we often hear about the importance of cultivation as essential for our personal and professional growth. But too often we gloss over the...
014 Opportunity to Make a Differience • Chloe Weber
Marketing and Business This Shop Talk is an invitation to acupuncturists to recognize the power and potential of our medicine. And committing ourselves to making a difference in the delivery of healthcare in our country, by choosing the communities we want to make a difference in, and using...
012 New Perspectives on Marketing • Michelle Grasek
Marketing and Business In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, shares three new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more...
006 The Power of Understanding Your Target Market • Michelle Grasek
Marketing and Business In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing. Target market often gets a bad reputation for being a theoretical exercise without practical...