008 Practice of Listening • Michael Max
Presence in Practice In this Shop Talk segment we discuss the multi-sensory aspects of listening, and begin to explore the vast topic not of the “what we do” in clinic, but instead the “how we are.” Presence and attention, being inquisitive on behalf of our patients and keeping a rein on...
007 Craft of Acupuncture • Damo Mitchell
Acupuncture In today’s Shop Talk Damo Mitchell explores the Craft of Acupuncture and our relationship with the primary tool of our trade— the needle. Along with a practical understanding of Butcher Ding and the critical importance of knowing how to slide through the sinew...
006 The Power of Understanding Your Target Market • Michelle Grasek
Marketing and Business In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing. Target market often gets a bad reputation for being a theoretical exercise without practical...
005 Recognizing the Gui Zhi Constitution • Michael Max
Constitution When I was living and studying medicine in Beijing in 2003, Craig Mitchell shared with me a book he found on herbal medicine. Back at that time I was working on my Chinese and it was not very good, but reading interesting books on medicine was a way I encouraged...