Business Communications Archives

402 Speaking Their Language- Effective Communication Strategies with Western Medicine Colleagues • Elie Cole

Apr 1, 2025 | The practice of practice

There's magic in learning how to translate the mysterious into the practical—especially when it comes to bridging the world of acupuncture with the language of Western medicine. Sometimes, all it takes is a burrito and a bit of bravery to create connections that open...

Apr 1, 2025

302 The Business and Opportunity of Practice • Jimmy Yen

The practice of practice

May 2, 2023 | The practice of practice

Business and medicine are interwoven together. Both deeply connect people together through relationships that have an impact.. Yet it’s easy to see the business of medicine as something separate from the practice of medicine. Consider challenging the limiting...

May 2, 2023

006 The Power of Understanding Your Target Market • Michelle Grasek

Marketing and Business

Mar 21, 2023 | Marketing and Business, Shop Talk

In today's Shop Talk segment, Michelle Grasek, acupuncturist and marketing strategist, walks you through how target market and copywriting intersect to create great marketing. Target market often gets a bad reputation for being a theoretical exercise without practical...

Mar 21, 2023