The Practice of Practice
254 What Acupuncturists Need to Know About Websites • Mike Kay
In this conversation with Mike Kay, we decipher websites for acupuncturists—including where to begin, the platforms to use, useful design elements and imagery, tuning up your SEO, and perhaps most importantly—creating compelling website copy. Tech-talk aside, we also touch on clinical work, discussing topics such as the need for boundaries in practice, the importance of engagement with patients, and finding value in skepticism.
248 Starting a Free Clinic • Bess Randles & Kyle Yoshioka
In this conversation with Bess and Kyle, we explore their journey of creating a free student-run acupuncture clinic as an avenue to mature as professionals and scratch an itch for social justice-oriented and community-based work. We touch on the existing disparities in health care and their desire to change the narrative around acupuncture, its perceived accessibility, and how it is a potent medicine for healing that invites people into their own power.
241 What We Learn Along the Way • Jessica Baer
Learning is continuous, not episodic. As the Chinese say, 活到老學到老, huo dao lao, xue dao lao, learn throughout your entire life. Resilience and capacity is built through the, at times, curious harvest of our experience. Life’s lessons don't come with a syllabus. Sometimes wisdom comes from misfortune; other times, you just stumble on it. Regardless, what we learn along the way helps us along the way.
239 The Magic of a Small Successful Practice • Sydney Malawer
Building a successful practice is rewarding, but it's rarely a smooth ride. It's a path that takes us beyond our healing work and into the depths of business practices—from marketing to managing finances. Amid the multitude of details that go into...
232 Transition and Value, Considerations in Buying and Selling a Practice • Jason Luban
Most of us typically devote our time, focus, and resources to building a successful Chinese Medicine practice. But how often do you take a step back to think about what will happen when you need to make a move, or stop practicing? We have to come...
231 Hospital Handbook Project • Megan Kingsley Gale
Western medicine and East Asian medicine have often been seen as two completely different ways of approaching health and well being. Can they be blended together for the benefit of our patients? It has taken time for the Western world to...
Qiological Audio Journal, Winter 2021 • QAJ003
Welcome to the third edition of the Qiological Audio Journal. The audio journal is a collection of interviews, discussions, clinical cases that help to illuminate the classics, book reviews, some business acumen and practical clinical skills to...
223 Knowing Your Foundation and Leaning on Your Strengths • Mark Asquith
When you’re running a business, be it an acupuncture clinic, tech company, plumbing service or coaching practice there are core principles that can spell the differences between failure and success. In this conversation with Mark Asquith we noodle...
221 The Channel Project, Using Instagram to Teach and Market • Andrea Dewhurst
Love it or hate it, social media has seeped its influence into many corners of our lives. Most people have at least one social media platform that acts as a kind of morning news, local gossip coffee shop, private printing press, or digital campfire...
220 Nuts and Bolts of Building a Practice • Eric Grey
Money is the lifeblood of every business; it’s the Qi. And an acupuncture practice can not ignore the basics of business. The main focus of a Chinese Medicine practitioner is to deliver holistic care to patients – in essence creating a safe space...